Roobric

Roobric is a Sydney-based talent consulting and executive search firm, collaborating with founders and leaders to secure pivotal hires that drive future growth. The firm specialises in executing focused, high-bar searches to identify and attract individuals who will define their clients' next chapter. Roobric distinguishes itself by offering comprehensive talent strategies tailored to scale, employing an embedded approach that leverages proven hiring frameworks and extensive startup experience. This methodology ensures the consistent delivery of bespoke, high-quality recruitment outcomes. They partner with ambitious teams, from nascent startups building their founding cohort to established scale-ups making critical leadership appointments, understanding that the people brought in now will shape everything that follows.

Established by co-founders Tom Morish-Randon and Greg, Roobric’s leadership brings a wealth of hands-on expertise from over 15 years in the industry. Both Tom and Greg have played instrumental roles in building talent-dense teams for prominent Australian technology companies, including Airtasker, Airwallex, and SafetyCulture. This deep, in-house experience forms the bedrock of their consultancy, providing clients with robust structure, insightful guidance, and practical knowledge to hire with confidence. Their journey involves successfully scaling teams across early-stage startups, scale-ups, and unicorn companies, underscoring their capacity to navigate diverse organisational growth phases. They are dedicated talent partners, leveraging their extensive background to empower ambitious teams to build with confidence.

What sets Roobric apart is their commitment to a non-generic, customised approach; they believe there is no one-size-fits-all solution for talent acquisition. Each engagement is meticulously shaped around a client's specific business goals, whether it involves a single defining hire, assembling an entire founding team, building out a complete functional department, or establishing the foundational elements for long-term hiring success. Their process commences with an in-depth discovery phase to truly understand a client's mission, growth stage, and existing hiring strategy, ensuring maximum effectiveness. This deep understanding informs a collaborative proposal and engagement, culminating in a thorough end-to-end delivery process that includes sourcing, screening, structured interviews, references, offer management, and closing. Roobric's philosophy is centred on building enduring partnerships, aiming to become an integral part of their clients' ongoing success story, rather than a transactional, one-off service provider.

Roobric's service offerings are multifaceted, encompassing a range of strategic talent solutions. These include building teams, where they provide the necessary structure and expertise for critical multi-role hires to ensure long-term success. Their retained search service is specifically designed for senior or strategic appointments that are pivotal to a company's next phase, characterised by targeted, structured, and diligent execution. Beyond direct recruitment, Roobric also specialises in developing robust talent systems and processes, delivering essential hiring frameworks, scorecards, and interview processes crucial for maintaining a high quality bar as an organisation scales. Furthermore, they assist clients with talent attraction strategy, helping to build employer brand foundations that effectively draw in top talent and secure their commitment. They are experts in delivering key hires when clients need them most.