FRAMEWORKS
Frameworks behind
300+ startups.
15 practical frameworks for founders and leaders
Over 8 years running Startmate and coaching 300+ founders, I've developed and refined frameworks for the problems that come up again and again. Some I built from scratch. Some I borrowed and adapted. All of them have been tested in the real world.
PERSONAL GROWTH & REFLECTION
Personal Growth & Reflection
Systems for self-awareness, structured reflection, and building the operating system that runs your life.
Reflection Stacking
Daily, weekly, monthly, yearly - stack your reflections and watch clarity compound.
Read more →Personal GrowthElephants
Name the unspoken. A 6-month accountability group with your closest friends.
Read more →Personal GrowthNew Year's Resets
Forget resolutions. A structured annual reset that actually sticks.
Read more →ProductivityPersonalOS Stack
Your personal operating system - how you run yourself determines how you run your company.
Read more →Personal GrowthNewborn OS
An operating system for new parents. Because nobody prepares you for the operational complexity of a baby.
Read more →LEADERSHIP & PEOPLE
Leadership & People
Frameworks for developing talent, building culture, and becoming the leader your team deserves.
1:1 Upgrader
Most 1:1s are status updates. These questions turn them into development conversations.
Read more →Leadership5 Jobs of a CEO
What should a CEO actually spend their time on? This framework answers that question.
Read more →CultureMicro-Feedback
Don't save feedback for quarterly reviews. Small, continuous loops change behaviour faster.
Read more →HiringCulture-Fit Interview Questions
The questions that reveal whether someone will thrive in your team - or destroy it.
Read more →STRATEGY & OPERATIONS
Strategy & Operations
Tools for goal-setting, decision-making, and running your company with clarity and transparency.
NCTs
Narratives, Commitments, Tasks - the goal-setting framework that replaced OKRs for me.
Read more →OperationsGood, Bad & Ugly (GBU)
The monthly update every founder should send. Radical transparency with your investors and team.
Read more →Decision MakingSingle Decisive Reason
If you need more than one reason, you're convincing yourself. Great decisions need only one.
Read more →COMMUNICATION & COMMUNITY
Communication & Community
Amplify your ideas, expand your network, and create serendipity through strategic storytelling.
Luck as a System
Luck isn't random. Increase your surface area and watch serendipity follow.
Read more →CommunicationStory Bank
Collect, organise and deploy your personal stories. The most underrated leadership skill.
Read more →LeadershipProsecco Think Tank
A mastermind format that turns drinks with friends into your most valuable strategic session.
Read more →