North Star AI - 100% free. Contribute to unlock.
Find the one metric that matters
A guided exercise that helps you discover your North Star Metric - the one number your entire team rallies around.
Start the exercise - freeHow it works
Six steps to clarity
What game are you playing?
Choose your business model type - Attention, Transaction, or Productivity - and get coaching tailored to your game.
Vision brainstorm
Brainstorm your long-term outcomes on sticky notes. AI clusters them into themes automatically.
Candidate metrics
Generate 3-5 candidate North Star Metrics using a proven template. AI suggests based on your context.
Score and filter
Score each candidate across 6 criteria. Eliminate the weak ones. Keep only what survives.
AI coaching
Get real-time coaching in every step. Contextual advice based on your business type and stage.
North Star Ray
Generate a radiating flowchart with your metric at the centre and input metrics as rays.
Everything is free
No paywall. Pick how you contribute.
Run the exercise, reach step 6, then unlock the Ray by sharing feedback OR adding your North Star to the public library. Either way, the Ray unlocks instantly.
60 seconds
Share feedback
Quick rating, what you loved, what you'd tell another founder. Your session stays private.
Run the exercise90 seconds
Publish to the library
Your North Star becomes a public case study. Named or anonymous. Browse 100+ real examples first.
Browse the libraryReady to find your North Star?
It takes 15 minutes. No credit card required.
Start the exercise - free