Marie Dowling

Marie Dowling is a prominent workshop host and the visionary founder of Newsary, an innovative AI-powered public relations (PR) platform based in Sydney, Australia. Her work is dedicated to democratising PR and media relations, making sophisticated storytelling and media engagement accessible and affordable for a wide range of businesses, particularly nimble PR and communications teams, and early-stage founders. [2, 3]

Dowling established Newsary with the core belief that every story worth sharing deserves to be heard, challenging the traditional, often slow and costly, methods of media monitoring and PR. [2, 3] The platform leverages artificial intelligence to help businesses identify the most newsworthy aspects of their narratives, draft compelling press releases and pitches, and connect with the most relevant journalists in real time. [3, 15] This unique approach ensures that while AI streamlines the process, a crucial 'human touch' in storytelling is maintained. [15]

What sets Marie Dowling's approach and Newsary apart is its commitment to providing real-time media intelligence and bespoke journalist recommendations, moving beyond outdated media lists to increase the likelihood of securing media features. [3] Newsary offers 24/7 access to best-in-class strategic advice, powered by a virtual PR team comprising highly trained AI agents. These agents, built by PR experts and journalists, act as a virtual PR Director, media intelligence analyst, copywriter, newsworthiness controller, and synthetic-audience editor. [3] This comprehensive suite of tools and guidance essentially functions as an ongoing, automated workshop, empowering users to execute sophisticated PR campaigns with step-by-step support.

Under Dowling's leadership, Newsary has demonstrated tangible results, with users successfully publishing multiple op-eds and securing features in significant Australian and international media outlets. [3] Notable clients, such as Sam Garven, Co-founder of Hello Canopy, and Laetitia Andrac, CEO & Co-Founder of Understanding Zoe, have praised Newsary for making their PR strategy incredibly easy and effective, leading to published articles on their first attempts. [3] Her vision is to empower brands to win their place in the spotlight and in their customers' minds, transforming PR into a growth engine for businesses of all sizes. [3]