Lady-Brains

🎯 What They Do

Lady-Brains is an Australian media and education platform based in Melbourne, co-founded by Anna Mackenzie and Caitlin Judd. Established in 2017, it began as informal gatherings between friends to discuss business ideas and life, evolving into a prominent resource for female founders and aspiring entrepreneurs. The core of Lady-Brains is its top-rated entrepreneurial podcast, known for delving "behind the story" and offering raw, honest conversations with successful brand founders from Australia and globally.

📖 Their Story

The podcast aims to bridge the gap between its audience and inspiring entrepreneurs, extracting actionable advice from their experiences, including the challenges, risks, pivots, and personal growth involved in building businesses. Beyond the podcast, Lady-Brains functions as a comprehensive support system for women in business. Their offerings include "Base Camp," a 10-module self-paced online course designed to equip almost-founders with the tools to build brands with strong foundations, and "The Brains Trust," a mentorship program.

⚡ What Sets Them Apart

They also facilitate invite and referral-only events, fostering connections among founders, brands, mentors, and investors. Lady-Brains' mission is to address and close the entrepreneurship gender gap by removing obstacles faced by women in business, recognising the significant global economic opportunity that lies in women creating businesses at the same rate as men. Key achievements include being recognised as a top-rated entrepreneurial podcast in Australia and being a finalist in the Best Business Podcast category at the 2022 Australian Podcast Awards.

🏆 Track Record

Lady-Brains was also the first official podcast partner of Australian Fashion Week, underscoring its influence in the entrepreneurial landscape. The platform champions personal purpose, clear vision, strategic product or service launch, and brand development through its content and programs. Caitlin Judd, as a co-founder, also engages in coaching, mentorship, and is an author and speaker, contributing to the broader ecosystem of female leadership and business strategy.