Fireside Agency

Fireside Agency is a Melbourne, Australia-based communications and public relations firm renowned for its powerful storytelling approach. Established in 2018 by Ben Hart, a communications specialist with over two decades of experience as a journalist and political adviser, the agency focuses on amplifying the impact of organisations and individuals dedicated to positive change. Fireside Agency operates on a unique model, combining the expertise of publishing and strategic communications to craft compelling narratives that resonate with target audiences.

The agency serves a diverse clientele, including not-for-profits, community initiatives, for-purpose businesses, major health services, government bodies, and advocacy groups. Their work extends across various sectors, particularly within the low carbon economy, where they assist environmental NGOs, solar-focused electricity retailers, and sustainable housing developers. Fireside Agency is committed to creating a more equitable playing field for these entities, ensuring their crucial stories are told effectively to challenge the storytelling dominance of larger corporations.

A key differentiator for Fireside Agency is its dedication to sustainability and ethical practices, becoming carbon neutral in 2021 as certified by the Carbon Reduction Institute. This achievement is supported by their involvement in projects such as the Cookstoves in Developing Nations initiative, which aims to replace traditional biomass stoves with environmentally friendly technology. The leadership team comprises seasoned professionals, including Chief Creative Officer Louise Bannister, who brings 25 years of editorial experience, and Chief Editor and Communications Strategist Chris Harrigan, known for his narrative expertise. Molly Hyndman and Ellie Sadrinajafi also contribute as Senior Communications and Engagement Strategists.

Fireside Agency has garnered recognition for its impactful work, securing awards such as the Australian Good Design Awards for Communication Design, The Davey Awards for Design & Print, and The Communicator Awards for Overall Design and Brand Book or Style Guide. Notable clients and projects include their collaborations with ClimateWorks, DC Power Co, Nightingale Housing, North Richmond Community Health, Bendigo and Adelaide Bank, and the Municipal Association of Victoria. Beyond traditional PR, they offer comprehensive services from developing strategy and managing complex projects to delivering crisis communications with discretion.