Eleven PR

Eleven PR is an award-winning earned creative, public relations, and social agency based in Sydney, Australia, with additional offices in Melbourne and Auckland, New Zealand. As part of the global TBWA Collective, a division of Omnicom Group, Eleven PR focuses on generating cultural impact for brands by amplifying ideas through a comprehensive suite of communication strategies. The agency prides itself on "turning ideas up to Eleven" by integrating public relations, social media, content creation, influencer engagement, events, partnerships, creators, and technology.

The agency was initially established in Auckland in 2006, expanding its operations to Sydney in March 2011. This strategic move aimed to extend TBWA's experiential public relations offering across the Tasman, providing integrated solutions with its sister creative agencies. The Melbourne office was subsequently launched in January 2017 with Fee Townshend as Managing Director, further solidifying its presence across Australia and New Zealand. Leadership in the Sydney office saw promotions in April 2022, with Fiona Milliken becoming Managing Director and Amy Ashworth appointed General Manager, while Roberto Pace serves as Group Managing Director, PR at TBWA.

Eleven PR distinguishes itself through a disruptive approach, emphasising the creation of earned ideas with cultural, communication, and commercial impact. The agency believes in identifying a brand's place in culture and embedding it with personal stories, fostering strategic campaigns across various media channels that "earn" media for brands and businesses. They leverage proprietary tools, including Backslash for global trendspotting, Bolt as a content creation hub, and Hubblescope for influencer identification and analysis, to deliver on their mission of creating culture for brands.

Over the years, Eleven PR has garnered significant recognition and numerous accolades for its impactful work. Key achievements include being named Mumbrella PR Agency of the Year and B&T PR Agency of the Year multiple times. They have also received awards such as AdNews Best Influencer Campaign, Spikes Asia awards for PR and Social & Influencer categories, and various Bronze awards from AWARD for content, events, product launches, and social media. Notably, Eleven PR was awarded Large PR Agency of the Year for the second year in a row at the 2021 Mumbrella CommsCon Awards. Their portfolio of notable clients spans diverse sectors and includes major brands such as KitKat, Contiki, Allen's, Modibodi, Mycar, Heinz, Allianz, Mastercard, Who Gives a Crap, Vodka Cruiser, Pepsico, Kellogg, AWS, Continental Tyres, Consent Labs, Tourism New Zealand, Virgin Mobile, McDonald's, IAG, IHG Hotels & Resorts, Greens & Goodness, Syfe, Lavazza, Sony PlayStation, Pernod Ricard, and Logitech.