DL Comms

DL Comms, a Sydney-based public relations agency established in 2014, specialises in elevating the profiles of entrepreneurs, start-ups, and challenger brands across Australia. The agency offers a comprehensive suite of public relations services, including media relations, strategic storytelling, and crisis communication, tailored to meet the unique needs of its diverse clientele. DL Comms' approach is highly personalised, ensuring that the agency's Director, Drew Lambert, directly manages and implements client campaigns, a key differentiator from other agencies that may delegate projects to junior staff.

Under the leadership of Drew Lambert, a seasoned communications strategist with over two decades of industry experience, DL Comms has cultivated unrivalled media contacts that facilitate significant unpaid media coverage. This extensive network allows for strategic placement of client stories, ensuring impactful visibility across various media landscapes. The agency's expertise spans numerous sectors, including entertainment, hospitality, tourism, lifestyle, beauty, fashion, medical and health, environmental, business, media, travel, technology, sport, parenting, and pets, demonstrating broad industry reach and adaptability.

A notable area of specialisation for DL Comms is equity crowdfunding PR, where they are considered leading experts. The agency boasts a proven track record, having managed over 50 successful equity crowdfunding campaigns and raising more than $43 million for clients [cite: 10 in previous search output]. This includes playing a pivotal role in three of Australia's top ten highest-grossing equity crowdfunding raises in 2022/2023, featuring clients such as Old Youngs, evee, and Threadheads. Their consistent success extends to previous years, contributing to five of the top ten campaigns in 2020/2021 and three in 2021/2022.

Key achievements include orchestrating record-breaking raises for companies like Naked Life, Birchal, Montu, and Old Young's Gin Distillery [cite: 10 in previous search output]. DL Comms is recognised for its ability to generate extensive media coverage, securing national and international exposure across television, radio, print, and online platforms for their clients [cite: 9 in previous search output, 10 in previous search output]. The agency’s commitment to a hands-on, tailored approach ensures that each campaign benefits from Lambert's direct involvement and strategic insights, resulting in effective and far-reaching content that resonates with target audiences.

Drew Lambert is complemented by a team that includes PR Assistant Sabine Cook, and the agency also collaborates with external professionals for specialised services, such as WeDid Creative Video Productions for digital marketing, Glide Agency for social media marketing, and Shelly Horton for media training. This collaborative model enables DL Comms to offer comprehensive support, solidifying its reputation as a dynamic and results-driven PR partner committed to making clients' stories shine in the competitive media landscape.