Character of Distinction

Character of Distinction is a Melbourne-based communications and public relations advisory that partners with a diverse range of clients, from early-stage startups to established global brands. Established in 2017, the firm was co-founded by Kate Dinon, a seasoned brand and communications strategist who previously served as VP of Brand + Communications at Culture Amp. Character of Distinction prides itself on offering expert counsel, genuine insight, meaningful relationships, and purposeful storytelling to help organisations articulate their unique narratives and achieve significant impact.

The agency's leadership team comprises experienced professionals including Partners Sarah Green, Annie Carroll, and Kate Dinon. Sarah Green brings over fifteen years of experience, having developed complex media strategies and launched numerous campaigns for ASX-listed companies and leading technology brands. Her background spans entertainment publicity for major shows and corporate affairs for entities such as Telstra, Mercedes-Benz, Culture Amp, MYOB, Powershop, Up Bank, and PwC. Green is also actively involved in the startup ecosystem as a mentor for the Melbourne Accelerator Program and Startup Bootcamp, and is an angel investor through Protagonist Capital.

Annie Carroll is a communications and public relations strategist renowned for her strategic thinking and deep understanding of the Australian media landscape. With over a decade of experience, she is known for crafting compelling stories that achieve cut-through and impact. Prior to joining Character of Distinction, Carroll founded In–Prose, a boutique PR and communications agency focused on purpose-led businesses across design, technology, and fashion. She also co-founded homeroom, a Substack exploring style and identity. The collective experience of its partners allows Character of Distinction to provide a holistic approach to brand building and market entry, offering robust support for Australian brands with international ambitions.

Character of Distinction's services encompass communications and media strategy, brand storytelling, stakeholder engagement, brand development and go-to-market strategies, media relations, and brand partnerships. They have worked with notable clients across various sectors, including the online portal Sonder, cultured meat company Vow, non-alcoholic beer brand Heaps Normal, luxury travel provider Luxury Escapes, e-commerce technology firm Rokt, business management platform MYOB, and beauty retailer Adore Beauty. In a significant development, Character of Distinction has officially joined forces with Daly, a sister agency in the United States, providing clients with a seamless pathway into the dynamic US market and expanding their global reach. The firm has garnered positive recognition, including a 5-star rating on Founder Signal for its Comms / PR services.