XV Capital

Adelaide, Australiaxvcapitalinvestments.com

Location

Adelaide, Australia

Focus

Sport

People

1 listed

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About XV Capital

XV Capital is an Australian sports technology Capital and Advisory firm, headquartered in Adelaide, with a significant operational presence in Sydney. Established in 2020 by former Wallabies captain Stirling Mortlock and business partner James Godfrey, the firm has rapidly emerged as a key player in the global sports innovation landscape. XV Capital operates with a dual approach, encompassing both an advisory arm, XV Accelerate, and an investment arm, XV Invest.

Their core mission is to invest in and accelerate global sports technology companies that are actively solving significant challenges within the sports sector. The firm distinguishes itself through its unparalleled access and influence across Australia, New Zealand, and the broader Asia-Pacific region, leveraging a deep network in sport, technology, artificial intelligence, brands, media, and capital solutions. This strategic positioning allows them to fast-track the enterprise value of their portfolio companies by navigating complex sports ecosystems and connecting them with key decision-makers in governing bodies, professional leagues, teams, and other stakeholders.

XV Capital’s advisory services provide strategic guidance to global sports technology companies, sports organisations, governments, and sports investors, ensuring they remain at the forefront of industry trends. Through its Innovation as a Service (IaaS) offering, developed in partnership with Stadia Ventures, XV Capital supports the sports sector by testing and accelerating sports tech development in Australia, using its mature sports ecosystem as a vital proving ground before scaling globally.

The firm adopts a disciplined investment strategy, pairing capital with active governance and targeted advisory support. They focus on high-quality sports technology businesses demonstrating strong fundamentals, clear differentiation, and a defined path to value creation, leading investments alongside a pre-qualified co-investment network of high-net-worth individuals, family offices, and institutional investors. Key achievements include expanding its board and executive team and planning for new sports tech funds and offices in the US by 2026 and Europe by 2028, reflecting its ambition to build an institutional-grade global platform for sports technology investment.

XV Capital at a glance

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Stage

Growth-stage global sports-tech, primarily targeting Series A rounds.

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Decision process

XV Capital employs a disciplined and convicted investment approach, integrating active governance and targeted advisory support. They utilise 'Game Changing criteria' to assess opportunities, aiming to mitigate risk and maximise long-term success. Their two-pronged model involves 'XV Accelerate' for testing and developing sports tech in Australia, with 'XV Invest' deploying capital into successful ventures.

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Fund structure

XV Capital is actively raising $55 million for an equity position in the firm and three sports-tech funds to be deployed over three years. They also co-invest with high-net-worth individuals, family offices, boutique wealth managers, and sports organisations.

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Sector focus

Global sports innovation, sports technology, artificial intelligence, media, information technology, electronic sports, advertisement technology, augmented reality, e-commerce, gaming, High Tech, Consumer, and HealthTech.

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Investment thesis

XV Capital invests in global sports innovation companies, focusing on solving significant challenges within the sports sector. The firm seeks high-quality sports technology businesses with strong fundamentals, clear differentiation, and a defined path to value creation, leveraging its network and expertise to accelerate their enterprise value.

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Key partners

James Godfrey

CEO & Founding Partner

Focuses on identifying and scaling sports technology companies by leveraging deep industry networks and financial expertise to unlock growth opportunities, particularly in the APAC region.

Stirling Mortlock

Founding Partner, Chief Investment Officer

Invests in global sports innovation companies applying 'Game Changing criteria' to mitigate risk and maximise long-term success. Driven by a vision to connect, accelerate, and invest in game-changing sports tech and innovation businesses.

Stephen Cook

Executive Chair

Leverages extensive experience in investment, asset structuring, and scaling businesses to strengthen execution capabilities and value creation pathways for XV investors.

Dave Gregory

COO & Partner

Marnie McLaren

COO & Partner

Passionate about investing and the sports technology industry, with a focus on scaling local operations and systemising global replication, committed to creating an institutional-grade sports tech fund.

Rob Smith

Chief Commercial Officer & Partner

Focuses on later-stage investments in 'scale-up' sports tech businesses, particularly international companies entering the APAC market. Emphasises deep active analysis and understanding client responses to technology in real-world settings.

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Portfolio companies

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Sportable

UK-based sports-technology and data company providing proprietary tracking technology (ball and player) and AI-driven insights. Recently acquired Intaneous for augmented reality graphics.

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Credenza

Web3 technology integrating into current operations to enhance direct-to-fan relationships and create new revenue opportunities in advertising/sponsorship, content, ticketing, merchandise, and game day experiences.

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GAIN LINE Analytics

A company focused on data analysis and quantitative research to predict team performance in sports.

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CoachMate

A platform that provides volunteers with guidance on 'what to coach' and 'how to coach' to support grassroots sports and empower children and women in sport.

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BrainEye

A wellness app utilising eye-tracking technology and AI to assess brain health, identifying potential issues for neurological disease screening and management.

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Clubfunders

A Gold Coast-based sports payments technology company providing new funding solutions and redefining how the sport ecosystem enables payments and transactions, benefiting stakeholders from grassroots to elite levels.

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ActiveXchange

A multi award-winning data technology company providing data intelligence to grow active and healthy lives in communities across the globe. Their platform uses advanced data processing and AI to generate marketing, planning, and investment intelligence.

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Control Bionics

An ASX-listed medical technology company specialising in surface EMGs, expanding into sports performance and rehabilitation through innovations like NeuroStrip and NeuroBounce.

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Prevent Biometrics

The world's leading Instrumented Mouthguard (iMG), applying wearable technology to measure head impacts in contact sports as they happen, providing crucial data for player safety and medical practitioners.

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Fastbreak AI

A sports technology company delivering AI-powered scheduling and event-operations software, trusted by over 60 professional leagues worldwide (e.g., NBA, NHL, AFL, NRL) to automate complex competition structures, reduce travel costs, and optimise broadcast requirements.

People at XV Capital (1)

Stirling Mortlock

stirling@xvcapitalinvestments.com

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