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M13

e-commerce, venture capital, consumer goods, brand development, finance

Los Angeles, United StatesEst. 201676m13.co
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Location
Los Angeles, United States
Founded
2016
Team size
76
Focus
Venture Capital & Private Equity
Raised
$850M
People
1 listed

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About M13

M13 is an early-stage venture capital firm established in 2016, with its headquarters in Santa Monica, California, and additional offices in Los Angeles, New York, and San Francisco. The firm is dedicated to investing in visionary founders who are building disruptive software businesses. M13's investment strategy centres on technologies that are actively shaping the future of work, health, commerce, and money, with a particular focus on emerging areas like AI and Web3.

What truly sets M13 apart is its operator-led support model, known as the Propulsion platform. This unique approach provides extensive operational assistance to its portfolio companies, boasting a high ratio of operators to investors. M13 positions itself as a 'full-stack partner', aiming to short-cut the founder learning curve and help companies scale efficiently by offering strategic guidance across talent, brand, data, and operations.

The firm has achieved significant milestones since its inception, including over 200 direct investments and 54 successful exits. Notably, M13 has seeded or backed at Series A 15 companies that have gone on to achieve unicorn status, demonstrating a strong track record of identifying and nurturing high-growth potential. Their success has earned them recognition, being ranked among the Top 20 globally in the HEC-Dow Jones Venture Capital Performance Ranking and named one of TIME's Top 100 US VCs for 2025.

M13 was co-founded by brothers Carter Reum and Courtney Reum, who bring a background in entrepreneurship, having previously founded VEEV Spirits. The leadership team also includes experienced partners such as Karl Alomar (Managing Partner), Latif Peracha (General Partner), and others who contribute a wealth of operational expertise and investment acumen. This collective experience underscores M13's commitment to being founders themselves, building a model in venture capital that empowers great founders to succeed.

M13 at a glance

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Stage
Seed, Series A, and select Series B rounds.
๐ŸŽฏ
Focus
$1.5M - $22.5M
โšก
Decision process
Founders can submit pitches through M13's website, and detailed presentations outlining the business model, market opportunity, and growth strategy are encouraged. While warm introductions are valued, direct submissions are also accepted. The firm also encourages founders to engage in a two-way conversation during pitches, asking questions of investors to ensure mutual fit and alignment. Investment decisions are driven by a perspective on the particular market and a founder's ability to build an exceptional, enduring business.
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Fund structure
M13 operates three funds, with Fund III closing at US$400 million, designed to cover investments from seed through Series B. The firm typically targets 30-35 core investments per fund, aiming for approximately 20% ownership in their portfolio companies.
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Sector focus
AI, Web3, Healthcare, Fintech, Consumer, Commerce, Future of Work, SaaS, Enterprise Applications, High Tech, Business Services, Financial Software, Climate Tech, Developer Tools.
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AUM
US$1.9 billion
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Investment thesis

M13 invests in visionary founders building disruptive software businesses, focusing on enabling technologies like AI and Web3 that are shaping the future of work, health, commerce, and money. Their investment thesis is predicated on understanding changing consumer behaviour and backing companies that build defensible businesses around these emerging trends.

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Key partners

C
Carter Reum
Co-founder & Partner

Focus on understanding how to invest across cycles and identifying the next generation of game-changing companies, particularly those leveraging AI.

C
Courtney Reum
Co-founder & Partner

Focus on consumer tech, identifying true product-market fit through demand signals, leveraging pattern recognition for emerging consumer trends.

K
Karl Alomar
Managing Partner

Focus on scaling startups and understanding founder red flags.

L
Latif Peracha
General Partner

Investments driven by 'gut feelings' based on market perspective and a founder's ability to build an exceptional business; focus on AI and crypto-enabled solutions within fintech and healthcare.

R
Rob Smith
Partner, Head of Propulsion

Focus on what drives durable company performance, especially for founders navigating the AI era.

S
Sarah Tomolonius
Partner

Long-term view, shaped by interest in finance, sustainability, and family legacy.

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Portfolio companies

๐Ÿš€
ClassPass
A membership program for fitness classes across multiple gyms and studios.
๐Ÿค–
Daily Harvest
Platform offering daily harvest smoothie delivery services.
๐Ÿ”’
Ring
Home security company, acquired by Amazon.
๐Ÿšš
Lyft
Ride-sharing transportation network company.
๐Ÿ’ป
Pinterest
Social media platform and visual discovery engine.
๐Ÿ’ณ
OpenFX
Real-time FX settlement for cross-border payments.
๐Ÿฅ
Jimini Health
Clinician-supervised AI infrastructure for mental health.
๐Ÿ”’
Teleskope
Enhances data security through proactive remediation.
๐Ÿค–
Niural AI
AI-powered global PEO and HR compliance solutions.
๐Ÿค–
Prepared
Assisted AI for emergency response, acquired by Axon.
๐Ÿค–
Chord
Commerce AI platform.

People at M13 (1)

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