VC
Folklore
corporate branding, diseno grafico, branding, produccion audiovisual, graphic design
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Folklore is a Sydney, Australia based venture capital (VC) firm committed to backing ambitious Australian and New Zealand tech founders from the earliest stages of their entrepreneurial journey. Established in either 2013 or 2014, the firm, sometimes referred to as Folklore Ventures, was previously known as Tempus Partners before rebranding. Folklore distinguishes itself through its long-term investment philosophy, famously coined 'first cheque to forever', indicating a commitment to supporting companies beyond the initial seed funding through multiple rounds.
The firm focuses on early-stage technology startups, typically investing at the Pre-Seed, Seed, and Series A stages. They employ a high-conviction approach, preferring a concentrated portfolio where they can deeply engage with founders. Folklore provides not only capital but also strategic support and practical operating insights through its 'Support Stack' offering, leveraging the team's extensive founding and operational experience in building and scaling technology companies across various global markets.
Folklore takes an industry-agnostic approach to investments, provided software is at the core of a company's competitive advantage. Their portfolio spans diverse sectors including software, advanced technology, Web3 (blockchain and cryptocurrency), B2B SaaS, Health Tech, AI, data networks, and robotics and automation. Notable investments include HealthMatch, a company accelerating medical breakthroughs; Ansarada and Vend, both of which saw successful acquisitions; and Freelancer, which achieved an IPO. Folklore also oversees Early Stage Venture Capital Limited Partnerships (ESVCLPs), specifically Folklore Ventures Fund 2 and Fund 3.
Beyond financial backing, Folklore values founder vision and team potential, looking for unique insights and transparency during the investment process. They encourage concise pitch decks and focus on understanding the 'why' behind a founder's pursuit. The firm is also a Certified B Corporation, reflecting its commitment to high standards of social and environmental performance, accountability, and transparency. This certification underscores Folklore's dedication to making a positive impact beyond financial returns.
Leadership at Folklore includes Co-founder and Managing Partner Alister Coleman, who brings a background in portfolio management, banking, and a successful exit as co-founder of ShippingEasy. Other key partners include Andrew Larsen and Albert Bielinko. The firm is headquartered in Redfern, Sydney, New South Wales. It is important to note that the website `https://folklore.mx` and its associated tagline provided in the prompt pertain to a design agency in Mexico City and are not affiliated with this Sydney-based VC firm.
Folklore at a glance
Investment thesis
Folklore invests in early-stage Australian and New Zealand technology startups, focusing on ambitious founders with a clear vision and strong team potential. They adopt a 'first cheque to forever' approach, providing long-term capital and strategic support to help companies scale globally.
Key partners
Identifies standout founders, world-class products, and long-run opportunities, even at the earliest stages. Emphasises thorough due diligence and a long-term partnership approach.
Portfolio companies
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People at Folklore (2)
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