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Emergence Capital

venture capital & private equity principals, market transformation, scaling saas, investment thesis, product strategy

San Francisco, United StatesEst. 200352emcap.com
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Location
San Francisco, United States
Founded
2003
Team size
52
Focus
Enterprise
Revenue
$5M
Raised
$2.7B
People
1 listed

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About Emergence Capital

Emergence Capital is a prominent venture capital firm headquartered in San Mateo, California, known for its exclusive focus on early-stage business-to-business (B2B) enterprise software, particularly in cloud and Software as a Service (SaaS) companies. Founded in 2003 by Jason Green, Brian Jacobs, and Gordon Ritter, the firm was established on the prescient belief that enterprise software would fundamentally shift to the cloud, a thesis that has since proven transformative. They are dedicated to partnering with visionary founders who are innovating and changing the way the world works.

What sets Emergence Capital apart is its distinctive high-touch, lower-volume investment approach, typically making only 5-7 new investments annually. This deliberate strategy allows their partners to engage deeply with each portfolio company, providing extensive operational support and mentorship beyond just capital. The firm prides itself on its unwavering commitment to long-term partnerships, exemplified by its remarkable record of zero partner turnover, ensuring consistent guidance for founders throughout their company's lifecycle. Their investment philosophy is conviction-driven, requiring unanimous enthusiasm from the firm and individual partners undertaking thorough primary research for every deal.

Over its two-decade history, Emergence Capital has played a pivotal role in the enterprise software ecosystem, amassing an impressive portfolio that includes iconic companies such as Salesforce, Zoom, Veeva Systems, Doximity, and Bill.com. The firm boasts a strong track record of success, having generated over $8 billion in realised returns on less than $2 billion invested. Notably, over 90% of their early-stage investments have gone on to raise successful follow-on rounds, and more than 20% have achieved valuations exceeding $1 billion. Their most recent milestone includes the closure of Fund VII at $1 billion in March 2025, intensifying their focus on AI-driven enterprise innovation.

Leadership at Emergence Capital includes founders Gordon Ritter, Jason Green, and Brian Jacobs, alongside General Partners Kevin Spain, Santi Subotovsky, Joe Floyd, and Jake Saper, with Carlotta "Lotti" Siniscalco serving as a Partner. The firmโ€™s current investment thesis spans key conviction areas such as Industry Cloud, Deskless Workforce, Deep Collaboration, and AI Coaching Networks, reflecting their ongoing commitment to identifying and backing companies that leverage artificial intelligence to reshape business operations. Emergence Capital actively contributes to thought leadership in the B2B SaaS space through original research, playbooks, and community events, aiming to support the next generation of founders.

Emergence Capital at a glance

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Stage
Primarily early-stage (Seed, Series A, Series B), with a strong emphasis on Series A and B rounds. They also provide growth-stage capital for follow-on investments in existing portfolio companies through dedicated opportunity funds.
๐ŸŽฏ
Focus
$13.9M - $69.5M
โšก
Decision process
Employs a high-touch, low-volume approach, typically making 5-7 investments annually. Investment decisions require unanimous enthusiasm from the firm, with partners conducting their own primary research on every deal. They strive to be the "most important partner" to their founders.
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Fund structure
Operates with core early-stage funds and opportunity funds for follow-on investments. The most recent is Fund VII ($1 billion), focused on AI-driven enterprise innovation.
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Sector focus
Enterprise software, SaaS, cloud computing, AI & Deep Tech, Fintech & Financial services, Communications & Messaging, HR & Recruitment, digital media, mobile services, healthcare IT, business services, and social industry sectors.
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AUM
Over $2.7 billion across multiple funds, with Fund VII closing at $1 billion in March 2025
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Investment thesis

Focused on early-stage enterprise software, B2B SaaS, and cloud business software. Key conviction areas include Industry Cloud, Deskless Workforce, Deep Collaboration, and AI Coaching Networks/AI-native services. The firm invests in companies leveraging AI to drive enterprise innovation and identifies secular trends early, like the shift of enterprise software to the cloud and the ongoing AI revolution.

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Key partners

G
Gordon Ritter
Founder + General Partner
K
Kevin Spain
General Partner
S
Santi Subotovsky
General Partner
J
Joe Floyd
General Partner

Focuses on AI infrastructure, leading investments in Small Language Models.

J
Jake Saper
General Partner

Invests across AI-native services, agentic software, and physical world AI. Authored "The AI-Native Services Playbook".

C
Carlotta "Lotti" Siniscalco
General Partner
๐Ÿข

Portfolio companies

๐Ÿ’ป
Salesforce
A leading cloud-based customer relationship management (CRM) platform.
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Zoom
A popular video communications platform essential for remote work and enterprise collaboration.
๐Ÿค–
Veeva Systems
A cloud-based software provider specifically tailored for the life sciences industry.
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Bill.com
A platform for automating accounts payable and receivable processes for businesses.
๐Ÿ‘ฅ
Gusto
A cloud-based platform offering payroll, benefits, and HR solutions for small and medium businesses.
๐Ÿฅ
Doximity
A professional social networking platform exclusively for healthcare professionals in the United States.
๐Ÿค–
Together.AI
An AI platform enabling developers to build and run generative AI models.
๐Ÿ’ณ
Hanover Park
An AI-native service company specialising in fund administration.
๐Ÿค–
Harper
An AI-native insurance brokerage for commercial businesses.
๐Ÿค–
Adaption Labs
Developing adaptable AI systems that continuously learn and evolve.

People at Emergence Capital (1)

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