VC
Emergence Capital
venture capital & private equity principals, market transformation, scaling saas, investment thesis, product strategy
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Emergence Capital is a prominent venture capital firm headquartered in San Mateo, California, known for its exclusive focus on early-stage business-to-business (B2B) enterprise software, particularly in cloud and Software as a Service (SaaS) companies. Founded in 2003 by Jason Green, Brian Jacobs, and Gordon Ritter, the firm was established on the prescient belief that enterprise software would fundamentally shift to the cloud, a thesis that has since proven transformative. They are dedicated to partnering with visionary founders who are innovating and changing the way the world works.
What sets Emergence Capital apart is its distinctive high-touch, lower-volume investment approach, typically making only 5-7 new investments annually. This deliberate strategy allows their partners to engage deeply with each portfolio company, providing extensive operational support and mentorship beyond just capital. The firm prides itself on its unwavering commitment to long-term partnerships, exemplified by its remarkable record of zero partner turnover, ensuring consistent guidance for founders throughout their company's lifecycle. Their investment philosophy is conviction-driven, requiring unanimous enthusiasm from the firm and individual partners undertaking thorough primary research for every deal.
Over its two-decade history, Emergence Capital has played a pivotal role in the enterprise software ecosystem, amassing an impressive portfolio that includes iconic companies such as Salesforce, Zoom, Veeva Systems, Doximity, and Bill.com. The firm boasts a strong track record of success, having generated over $8 billion in realised returns on less than $2 billion invested. Notably, over 90% of their early-stage investments have gone on to raise successful follow-on rounds, and more than 20% have achieved valuations exceeding $1 billion. Their most recent milestone includes the closure of Fund VII at $1 billion in March 2025, intensifying their focus on AI-driven enterprise innovation.
Leadership at Emergence Capital includes founders Gordon Ritter, Jason Green, and Brian Jacobs, alongside General Partners Kevin Spain, Santi Subotovsky, Joe Floyd, and Jake Saper, with Carlotta "Lotti" Siniscalco serving as a Partner. The firmโs current investment thesis spans key conviction areas such as Industry Cloud, Deskless Workforce, Deep Collaboration, and AI Coaching Networks, reflecting their ongoing commitment to identifying and backing companies that leverage artificial intelligence to reshape business operations. Emergence Capital actively contributes to thought leadership in the B2B SaaS space through original research, playbooks, and community events, aiming to support the next generation of founders.
Emergence Capital at a glance
Investment thesis
Focused on early-stage enterprise software, B2B SaaS, and cloud business software. Key conviction areas include Industry Cloud, Deskless Workforce, Deep Collaboration, and AI Coaching Networks/AI-native services. The firm invests in companies leveraging AI to drive enterprise innovation and identifies secular trends early, like the shift of enterprise software to the cloud and the ongoing AI revolution.
Key partners
Focuses on AI infrastructure, leading investments in Small Language Models.
Invests across AI-native services, agentic software, and physical world AI. Authored "The AI-Native Services Playbook".
Portfolio companies
People at Emergence Capital (1)
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