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Base10

founders, entrepreneurs, technology, venture capital, researchers

San Francisco, United StatesEst. 201725base10.vc
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Location
San Francisco, United States
Founded
2017
Team size
25
Focus
Construction
Revenue
$2.6M
Raised
$1.1B
People
1 listed

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About Base10

Base10 is a San Francisco-based venture capital firm established in 2017 by co-founders Adeyemi Ajao and TJ Nahigian. The firm distinguishes itself by focusing investments on companies that are automating the 'Real Economy' to solve problems for the 99% of the population, rather than solely concentrating on cutting-edge or consumer-facing technology. This investment philosophy targets large, often overlooked traditional sectors such as food, logistics, retail, operations, finance, healthcare, and construction, where automation can drive significant efficiency and innovation.

Base10 serves mission-aligned founders who are developing technology solutions to address substantive operational challenges faced by small and medium-sized businesses and enterprises. The firm's approach is rooted in supporting entrepreneurs with firsthand experience in the industries they aim to transform. A key differentiator for Base10 is its commitment to social impact through the Advancement Initiative, where it pledges to donate 50% of the carried interest from select funds to create scholarships at underfunded colleges for underrepresented students in technology.

Base10 has achieved significant milestones, notably becoming the first Black-led venture capital firm to exceed $1 billion in assets under management. As of November 2023, the firm manages $1.8 billion in assets across six active funds, demonstrating rapid growth and deployment velocity. Their investment strategy is further bolstered by a data-driven approach, utilising proprietary software to track and evaluate over 15,000 companies in real-time, helping them identify high-potential opportunities in the automation sector.

The leadership team comprises experienced founders and investors, including Managing Partners Adeyemi Ajao and TJ Nahigian, both serial entrepreneurs with successful exits and extensive investment backgrounds. Other key partners include Caroline Broder, Rexhi Dollaku, Jason Kong, Robby Greer, Andrew Lebovitz, and Anna Torraca as Chief Operating Officer. This collective expertise, combined with a focus on deep research and a partnership-driven decision-making process, enables Base10 to identify and support transformative companies that align with their dual mission of financial returns and positive societal impact.

Base10 at a glance

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Stage
Primarily Seed and Series A stages, with selective Pre-Seed investments for exceptional technical founders. They also participate in later stages, including Series B and growth equity for some funds.
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Focus
$139K - $20.8M
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Decision process
Base10 operates a partnership-driven investment committee where Managing Partners make final decisions, supported by Investment Partners who evaluate and champion deals. The typical decision timeline for Seed and Series A investments is 2-4 weeks. The firm strongly prefers warm introductions and employs a data-driven approach, utilising proprietary software to track startups and identify opportunities.
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Fund structure
Manages multiple investment vehicles, including early-stage and growth-stage funds. Notably, Base10 Partners Fund III closed at $460 million, and the firm operates six active funds.
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Sector focus
Food Automation, Logistics & Supply Chain Automation, Security & Compliance Automation, HR Automation, Construction Automation, Healthcare Automation, Fintech Automation, Retail Automation, Operations Automation, Business-in-a-Box (vertical software for SMBs), Function-in-a-Box (operating software for functional areas), Sales & Customer Support Automation, Engineering Workflow Automation, E-commerce Automation.
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AUM
$1.8 billion (November 2023)
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Investment thesis

Base10 invests in founders who are automating the 'Real Economy' to solve problems for the 99% of the population. Their core thesis is that large, traditional sectors like food, logistics, retail, operations, finance, and healthcare are currently underautomated, presenting significant opportunities for value creation through technology.

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Key partners

A
Adeyemi Ajao
Co-founder & Managing Partner

Focuses on founders solving problems for the 99% through automation of the Real Economy. Believes investing in diversity leads to better business outcomes.

T
TJ Nahigian
Co-founder & Managing Partner

Invests in companies automating the real economy, with a focus on using automation and research as a competitive advantage.

C
Caroline Broder
Partner

Focuses on Seed & Series A investments, particularly in vertical software and underserved markets.

R
Rexhi Dollaku
General Partner

Passionate about identifying and investing in businesses automating the Real Economy, often focusing on overlooked but massive markets.

J
Jason Kong
General Partner
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Portfolio companies

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Nubank
A leading digital bank in Latin America providing financial services.
๐Ÿš€
Figma
A collaborative web-based interface design and prototyping tool.
๐Ÿ’ป
Plaid
A technology platform that enables applications to connect with users' bank accounts.
๐Ÿš€
Brex
A financial technology company offering corporate credit cards and cash management solutions for startups and scaling businesses.
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Notion
A workspace tool that combines notes, tasks, wikis, and databases into one platform.
๐Ÿฝ๏ธ
Popmenu
A marketing and online ordering platform for restaurants.
๐Ÿšš
Instacart
A grocery delivery and pick-up service.
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Aurora Solar
Cloud-based software that transforms solar design, sales, and delivery.
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Dripos
Software for coffee shop owners, integrating POS, mobile payments, loyalty, marketing, and employee management.

People at Base10 (1)

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