LUNA

LUNA is a modern Australian law firm based in Melbourne, uniquely positioned as a full-service studio that extends beyond traditional legal advice to encompass accounting, tax, and virtual CFO (VCFO) services for the startup and high-growth business ecosystem. Established in 2015 by former corporate lawyer Ronen Heine, LUNA was founded on the principle of demystifying legal and financial complexities for entrepreneurs. Heine, who observed the struggles of founders to navigate these areas, envisioned a comprehensive support system that integrates various professional services under one roof.

The firm primarily serves founders, high-growth companies, scaleups, enterprise tech, and venture capital funds, empowering them to build and scale their businesses with confidence. LUNA's approach is characterised by a commitment to clarity, commerciality, and transparent communication, offering fixed-fee legal services for certainty in an environment often plagued by unpredictable costs. They strive to provide 'just-in-time learning and support' through year-round services and workshops, contrasting with the limited duration of typical accelerator programs.

What sets LUNA apart is its holistic 'one-stop shop' model, designed to fit into a client's business orbit and workflow, thereby multiplying business outcomes. Their team comprises not only lawyers but also investment analysts and strategists who think beyond conventional legal frameworks, sometimes even investing in the ventures they advise. This entrepreneurial mindset allows them to offer pragmatic, tailored solutions deeply invested in client success. Key achievements include assisting over 500 ventures by 2020 and working with notable Australian startups such as Verve Super, Eugene, and the ticket resale platform Tixel. LUNA’s educational programs have also gained external recognition, being adopted by institutions like Monash University and Red Bull Basement University.

Led by its founder Ronen Heine, LUNA’s leadership fosters a dynamic and flexible working environment, encouraging its team to act as general startup strategists equipped with legal expertise. The firm's ethos is built on anticipating client needs and providing proactive solutions, making complex legal matters manageable and relatable for innovative businesses. This client-centric model underscores LUNA's dedication to supporting Australia's burgeoning startup landscape, helping them navigate crucial stages from launch and growth to protection and expansion.