Haymarket HQ

Haymarket HQ is a pioneering coworking space and go-to-market accelerator based in Sydney, Australia, with a core mission to facilitate the expansion of ambitious companies across the dynamic Asia-Pacific region. Established in late 2016 as a profit-for-purpose entity, it received initial funding from the NSW Government and the Banna Family Office. The organisation began by offering a physical coworking and 'soft-landing' space, which quickly evolved to address a crucial market gap: providing comprehensive programs and support for technology companies and traditional small to medium-sized enterprises (SMEs) venturing into new international markets.

What sets Haymarket HQ apart is its purpose-driven model and commitment to flexible, performance-linked partnerships, designed to minimise risk and maximise impact for its clients. They differentiate themselves by not acting merely as an agency but as an extension of their clients' teams, offering embedded support rather than just strategic decks. This approach includes a unique 'country manager-as-a-service' model, which provides global businesses with a smarter and more agile way to establish a presence in Australia and New Zealand without the overheads of permanent hires.

Over the years, Haymarket HQ has fostered a vibrant community of entrepreneurs and startups within Sydney's Chinatown, connecting members to experienced investors, in-house mentors, and global partners. Their comprehensive services range from strategic advice and lead generation through personalised email and LinkedIn outreach to local sales support, helping companies understand growth opportunities and close deals. Key partnerships with organisations like the Department of Foreign Affairs and Trade, Alibaba, KPMG, and Australia Post underscore their strong industry connections.

Haymarket HQ boasts significant achievements, having supported over 1,000 companies since its inception. These efforts have cumulatively helped clients raise and generate more than $500 million in venture capital and revenue, demonstrating their tangible impact on business growth. Furthermore, the organisation has been recognised as an official partner of the Singaporean government, assisting Singaporean companies with their market entry into Australia.

Leadership at Haymarket HQ includes Founder Brad Chan and CEO Duco van Breemen, alongside Senior Program Manager Andrea Plawutsky. Their team is dedicated to breaking down barriers for entrepreneurs, working with a diverse range of businesses from tech startups to wineries, all focused on making a positive impact. Through a blend of coworking facilities, targeted go-to-market programs, and an extensive network, Haymarket HQ remains a crucial hub for cross-border business expansion in the Asia-Pacific.