Zadro Agency

Zadro Agency is an integrated strategic brand and communications agency based in Sydney, Australia, renowned for its holistic approach to elevating brands. Established in 2007 by Felicity Zadro, the agency was founded on the vision of providing comprehensive communication solutions, moving beyond the fragmented approach of hiring disparate service providers. Felicity Zadro's extensive background, including a Master's in Communication, training in sociology, anthropology, change management, and leadership, underpins the agency’s unique and broad scope of practice.

The agency's core mission is to create, reinvigorate, and amplify brands by expertly crafting compelling stories and passionately sharing them across various channels. Zadro Agency serves a diverse clientele, encompassing over 450 organisations in corporate, associations, government, not-for-profit, B2B, B2C, fast-moving consumer goods (FMCG), and quick-service restaurant (QSR) sectors, both nationally and internationally. They act as a trusted ally, deeply invested in their clients' success, building enduring relationships through transparent collaboration and a long-term strategic outlook.

What sets Zadro Agency apart is its commitment to an integrated strategy, blending public relations, marketing, creative, and digital expertise. They offer a wide array of services including content marketing, digital and social media management, copywriting, insights and research, campaign development, and awards strategy. Furthermore, they specialise in executive branding, media relations, event PR, government relations, and internal communications, ensuring all facets of a client's brand narrative are cohesive and impactful.

Under Felicity Zadro's leadership, the agency has garnered significant recognition, including being named the MyBusiness Awards 2020 Media, Marketing and Advertising Business of the Year. Felicity herself has been honoured as one of Australia's most influential female entrepreneurs, Communications Entrepreneur of the Year, and an Unsung Hero by the Events and Exhibition Association of Australasia for her industry contributions. The agency also developed COMM*BAT™, a strategic communications planning tool that has guided over 150 businesses, and launched Zadro University to provide on-demand skills training for communications and marketing professionals.

The Zadro team is driven by a passion for their craft and a relentless pursuit of excellence, working collectively to unlock the full potential of each brand. Key team members like Marlise Beasley, General Manager, and Debbie Bradley, Group Account Director, contribute their varied expertise across communications strategy, marketing, creative, and digital fields. This collaborative and expert-driven environment ensures tailored marketing solutions and effective brand elevation for their clients.