Sling & Stone

Sling & Stone is a prominent global communications agency headquartered in Sydney, Australia, renowned for its expertise in public relations, social media, and content creation. Established in 2010 by founder Vuki Vujasinovic, the agency was conceived to cater specifically to challenger brands, disruptors, and innovators who are shaping the future of how we live, work and play. From its inception, Sling & Stone positioned itself as Australia's sole agency dedicated to serving these ambitious entities, a commitment that has since seen it expand its footprint to include offices in Melbourne, Auckland, Singapore, Los Angeles, and New York, boasting a team of over 80 professionals globally.

In 2021, Sling & Stone was acquired by VCCP Business, an international integrated communications group, further enhancing its global reach and access to an extensive network of creative and strategic experts. This integration has allowed Sling & Stone to maintain its boutique feel while operating on a global scale, delivering world-class storytelling services across North America, APAC, and EMEA. The agency prides itself on offering a new breed of PR, characterised by an agile, fast, and proactive approach that prioritises measurable business results over conventional vanity metrics. They utilise a proprietary measurement system to demonstrate the tangible impact of PR on clients' overarching business goals, ensuring strategies are deeply rooted in data and creative intuition. [cite: 4, 5, 16, 17, 18, 19, 26 (from previous search)]

Sling & Stone's service offerings are comprehensive, designed to help brands at every stage, from nascent startups to established global enterprises. These services encompass strategic brand identity and design, media relations, influencer marketing, crisis and issues management, investor communications, and executive profiling. The agency recently bolstered its capabilities by partnering with a LinkedIn and video expert to launch enhanced executive voice services, providing training and content creation to help leaders build authority and influence on professional platforms. Their portfolio of notable clients reflects their focus on transformative brands, including Google Cloud, Krispy Kreme, Monarch Tractor, Tracksuit, and Leonardo.ai. [cite: 7, 8, 10, 13, 15, 17, 18, 19, 27 (from previous search), 28 (from previous search), 35 (from previous search)]

The agency has garnered significant industry recognition for its impactful work, including being named PRovoke Australasian PR Agency of the Year and PRIA Large PR Agency of the Year in 2020. More recently, they were a finalist for PRDaily Agency of the Year 2023, received a Silver for NZ PR Agency of the Year at the Campaign Asia PR Agency of the Year 2023 awards, and won two AIMCO Influencer Awards in 2023 for campaigns with Substance and Krispy Kreme. In a notable recent achievement, Sling & Stone was awarded PRovoke Media's ANZ PR Agency of the Year at the 2025 SABRE Awards, underscoring their consistent excellence and innovative approach to communications. [cite: 2, 4, 15 (from previous search)]

Leadership at Sling & Stone saw a significant transition effective January 1, 2025, with founder and CEO Vuki Vujasinovic stepping down after 14 years. James Hutchinson, a 10-year veteran of the agency and former Global Head of Business, assumed the role of Chief Executive Officer. Other key leaders include Global General Manager Kya de Rome, Global Head of Consumer Kasi Talbot, and US-based Executive Vice President Erin Grant and Startup PR Director Mikaela Street. This leadership structure continues Sling & Stone's mission to unearth, craft, and share the stories of the most ambitious brands globally. [cite: 2, 10, 16 (from previous search), 18 (from previous search), 19 (from previous search), 33 (from previous search)]