Pure Public Relations

Pure Public Relations is a distinguished public relations and communications agency based in Sydney, Australia, renowned for its results-driven approach and commitment to tangible outcomes. Established in 2010 by founder and Managing Director Phoebe Netto, the agency was created to bridge a gap in the market, making high-level PR expertise accessible to small and medium-sized businesses (SMEs) and not-for-profit organisations (NFPs) that often miss out on the strategic communications typically reserved for larger corporations. The firm extends its services to a diverse clientele including charities, industry bodies, member organisations, the education sector, and startups across Australia.

The agency offers a comprehensive suite of services, including proactive media relations, issues management, and a wide array of communication strategies. These encompass speech writing, internal communication, social media management, copywriting, change management, reputation management, and stakeholder relations. Pure Public Relations is distinguished by its guaranteed positive media coverage, a testament to its deep understanding of media landscapes and strong relationships with journalists and editors. Unlike many agencies, they focus on securing influential media placements that directly connect clients with their target audiences, rather than simply generating any coverage.

A core differentiator for Pure Public Relations is its commitment to senior-level engagement. All campaigns are managed by experienced PR consultants, ensuring clients benefit from seasoned expertise without involvement from junior staff or interns. The agency prides itself on a customised approach, developing tailored strategies that align with clients' specific budgets and key performance indicators, notably avoiding hourly billing or charges based on the number of attempts or journalists contacted. This client-centric philosophy is underpinned by a strong ethical framework, as the agency partners exclusively with ethical organisations whose missions they genuinely support.

Pure Public Relations has garnered recognition for its effectiveness, notably winning CommsCon's 2023 Media Relations Campaign of the Year and receiving a Highly Commended PRIME Award for Media Relations. They possess an impressive track record for securing meaningful media exposure for topics that might not be inherently newsworthy, or for clients who perceive themselves as too small, niche, or technical. Leadership is provided by Phoebe Netto, with a senior team including Savanah Ebeling (Senior Director of Performance) and Kate McMahon (Head of Media), among others, who bring extensive industry experience from journalism, corporate communications, and international markets. The agency's commitment to delivering big business PR experience with a hands-on approach positions it as a valuable partner for organisations aiming for significant growth and enhanced public perception.