Encour

Encour is a strategic communications agency based in Sydney, Australia, founded by Jessy Wu. The agency’s core mission is to empower clients to effectively command their narratives in an increasingly noisy and complex media landscape. Operating with a distinctive approach, Encour positions itself as 'communications industry outsiders, but tech and media industry insiders,' bringing a fresh, daring, original, and commercially focused perspective to strategic communications.

Founded by Jessy Wu, who leveraged her background as an investor at AfterWork Ventures, Encour benefits from a team unencumbered by traditional communications industry experience. Instead, its professionals draw from diverse backgrounds, including venture capital, journalism, policy, and creative writing. This unique blend of expertise allows them to deeply understand the mechanics of the tech and media ecosystems, crafting strategies that genuinely resonate with target audiences and drive tangible business outcomes. Clients frequently praise Encour for being super strategic partners who drive outcomes through thoughtful positioning, storytelling, and commercial understanding.

Encour serves a range of clients, particularly founders, startups, and companies within the tech and media industries seeking to build trust, attract investment, acquire customers, and recruit talent. Their services are designed to cut through the noise and establish an authentic presence, extending beyond traditional media relations to comprehensive content creation. Key achievements include securing tier-1 press coverage for clients' Seed funding rounds and assisting companies like Turo in achieving national publication coverage, demonstrating their capacity to deliver impactful media strategies and high-quality content.

A key differentiator for Encour is its holistic service offering, which spans strategic communications, video production, publishing through 'Encour Press,' and even AI-driven insights with 'Avatar by Encour.' This innovative 'Avatar' service helps clients understand and shape their AI-generated public profiles, a crucial aspect in today's digital environment. The agency is committed to a 'done-for-you content pipeline,' ensuring a consistent, compelling voice for brands and their founders. Furthermore, Encour is dedicated to supporting a functional, trustworthy, and sustainable fourth estate, underscoring their broader commitment to ethical and effective communication.

The leadership team, led by founder Jessy Wu, includes notable professionals such as Will Richards, who joined as a Senior Associate in October 2024, and Marlene Baquiran, who came on board in April 2025. Harry is also recognised for his expertise in video content production. Together, this team focuses on transforming complex narratives into clear, succinct messages that capture attention and foster emotional engagement, ultimately guiding clients towards successful business outcomes. Their emphasis on deeply understanding client objectives and the market dynamics allows them to position businesses for long-term success through powerful storytelling.