BlueChip Communication

BlueChip Communication is a specialist communications and public relations agency based in Sydney, Australia, exclusively serving the financial services sector. Established in 2004 by founder Carden Calder, the firm was built on a vision to enable Australians to make more informed decisions about their financial futures by enhancing client communication with their audiences. Since its inception, BlueChip Communication rapidly distinguished itself, growing to become Australia's leading financial communication firm and a BRW fast starter within three years of launch. This strong foundation is underpinned by a commitment to solving complex problems and capitalising on opportunities for their clients within a highly regulated and dynamic industry.

The agency provides an integrated suite of PR and marketing services designed to achieve three core outcomes for financial services leaders: to grow their businesses, protect their reputations, and elevate their public profiles. Their expertise spans thought leadership, investor relations, crisis management, digital marketing, media relations, content marketing, and stakeholder communications. BlueChip Communication prides itself on its strategy-led approach, employing evidence-based insights and goal-driven methodologies to ensure measurable results rather than mere vanity metrics. This involves a deep understanding of client purpose and values, which guides their communication strategies and program implementation.

BlueChip Communication’s unique differentiator lies in its profound and extensive industry knowledge, stemming from decades of dedicated experience within financial services. The team members are not only PR and marketing specialists but also active participants in the industry as investors, members, and clients themselves. This insider perspective allows them to understand the sector's challenges, audiences, and contexts from nearly every angle, having worked with fund managers, super funds, insurers, banks, financial advisers, SMSF providers, and professional services firms. Key leadership includes Carden Calder as Founder, supported by Katy Lithgow (Head of Consulting), Sara Rich (Senior Counsel), Holly Clark (Head of Strategy), and Sophie Fitzgerald (Associate Director). Recent team updates include Elise Davidson appointed as Director, leading crisis management and media relations, and Biannca Furchtmann as Senior Marketing Consultant.

Over the years, BlueChip Communication has cultivated a diverse client base ranging from global fund managers to founder-led start-ups, all seeking effective PR and marketing solutions that deliver tangible outcomes. Notable client acquisitions have included fixed income specialist FIIG, global investment manager Foresight Group, life insurance brand Integrity Life, self-managed super fund (SMSF) administrator Heffron, and specialist retirement funding provider Household Capital. Clients consistently report positive outcomes, including overachieving key performance indicators and securing exceptional media placements that would have been unattainable without BlueChip's expertise. This client-centric ethos and a focus on impact define the agency's operational philosophy.