Female Startup Club

Female Startup Club is a dynamic global media company and private network based in Sydney, Australia, dedicated to empowering women in business. Founded in 2019 by digital marketing expert Doone Roisin, the entity originated casually from her bedroom floor during the 2020 pandemic, driven by a realisation of the significant underrepresentation of women's entrepreneurial journeys in mainstream business narratives. Roisin, who previously honed her skills working with global brands like Snapchat, IMG, and Australia's largest online retailer, The Iconic, sought to create a platform that offered a direct and unfiltered insight into building successful ventures. Doone Roisin created a platform for unfiltered entrepreneurial insight.

At its core, Female Startup Club serves ambitious women across various stages of their entrepreneurial path, from early-stage dreamers to seasoned founders, executives, creators, and investors. The platform provides a rich ecosystem of resources including interviews with leading female entrepreneurs, expert business advice, online courses, and coaching programs. Their mission is clear: to help women build wealth and business power, transforming their credibility into tangible opportunities. They specifically cater to those involved in e-commerce, direct-to-consumer (DTC), and consumer packaged goods (CPG) brands, offering practical strategies and know-how to navigate and make a significant mark in these competitive industries. They help women build wealth and business power.

What truly differentiates Female Startup Club is its "hype girl" approach, fostering a modern, supportive, and empowering community where women can connect and thrive without the traditional corporate stiffness. The content focuses on the "real story" behind business success, delving into the decisions, challenging seasons, effective frameworks, and the often-unspoken questions that entrepreneurs face. This candid approach provides invaluable insights beyond polished narratives, resonating deeply with its audience. Their "hype girl" approach fosters a modern, supportive community.

Key achievements include the growth of the Female Startup Club podcast into a top-ranked business podcast for women, consistently placing in the top 0.5% globally with over 700 episodes published. This extensive library features interviews with some of the world's most successful female founders, CEOs, and leaders. The broader Female Startup Club universe boasts a community of over 160,000 "smart chicks" worldwide across its newsletter, podcast, and social platforms, demonstrating its significant reach and influence. The accompanying newsletter, authored by Doone Roisin, has attracted over 130,000 subscribers, delivering weekly insights, job opportunities, and business strategies directly to inboxes.

Beyond the podcast and newsletter, Female Startup Club has expanded its offerings to include a curated private network called MAJIC, designed for deeper connections, mentorship, and the facilitated exchange of meaningful opportunities among its members. Doone Roisin has also cemented her authority in the space with her debut book, "Your Hype Girl," which became a bestseller in 2022. The brand also maintains a strong presence on social media, including over 5 million views on TikTok, further extending its mission to inspire and advance women-in-progress on a global scale. The private network MAJIC offers deeper connections and mentorship.