BetterUp

BetterUp is a leading human transformation company that combines virtual coaching with behavioural science, artificial intelligence (AI), and enterprise data to unlock potential and drive performance within organisations. Since its inception, BetterUp has aimed to democratise access to high-quality coaching, making it available beyond the executive suite to all levels of a workforce. They offer a comprehensive platform featuring one-on-one and group coaching sessions, proprietary assessment tools, AI-powered interventions, and data-driven insights to foster personal and professional development. BetterUp's platform is designed to align with C-suite goals like AI adoption, leadership bench strength, and change readiness.

Founded in 2013 in San Francisco by Alexi Robichaux and Eddie Medina, BetterUp officially launched its mobile application in 2016. The company experienced significant growth, achieving a nearly $4.7 billion valuation in 2021 after a substantial Series E funding round. Key to its expansion has been strategic acquisitions, including Motive and Impraise to enhance performance analytics, and Crescent for sleep coaching. In a notable move, Prince Harry, Duke of Sussex, joined BetterUp as Chief Impact Officer in 2021, underscoring the company's commitment to mental fitness and well-being. This trajectory reflects a profound shift in how enterprises invest in mental fitness and leadership development.

What sets BetterUp apart is its innovative blend of human expertise and advanced technology, particularly its proprietary "Whole Person Model". This model, developed by a team of PhDs with backgrounds in psychology and leadership, measures the mindsets and behaviours that drive peak performance, enhanced well-being, and strong company culture. The platform leverages AI to intelligently match individuals with the most suitable coaches from its extensive global network and provides real-time guidance. This approach ensures personalised, scalable development and measurable outcomes, differentiating it from traditional, often generic, learning programmes. The integration of AI makes coaching smarter, helping to match individuals to the right coach and spot opportune moments for intervention.

BetterUp has delivered nearly 3 million, and over 5 million coaching sessions, demonstrating its scale and impact. It boasts a network of over 4,000 certified coaches across more than 70 countries, offering support in over 60 languages. The company serves over 700 organisations globally, including major clients like Meta, Salesforce, Hilton, and the US Air Force. BetterUp consistently reports impressive results for its clients, including a 14x average return on investment, a 50% reduction in voluntary turnover rates, a 41% increase in top-tier employees, and a 7.5% increase in revenue. These achievements have earned BetterUp recognition in the Inc. 5000 and Fortune's Great Places to Work. Its proven ability to connect behavioural shifts to critical business metrics like reduced attrition and increased productivity stands out.

Under the leadership of co-founder and CEO Alexi Robichaux and co-founder and COO Eduardo Medina, BetterUp continues to evolve its "Human Transformation Platform" to meet the demands of the modern workforce. The company's mission is to enable all professionals to live with greater clarity, purpose, and passion. By focusing on the holistic development of individuals, BetterUp supports organisations in building resilient, adaptable, and high-performing teams, particularly crucial in an era shaped by AI and constant change. BetterUp's leadership champions the idea that growing people ultimately grows the business.