Sphere Public Relations

Sphere Public Relations, a distinguished communications and public relations agency based in Sydney, Australia, has been a pivotal force in the technology and allied sectors since its inception in 2005. Founded by award-winning tech PR industry expert Louise Roberts, the agency embarked on its journey with a strong focus on pure technology public relations, strategically evolving its expertise to proficiently serve the dynamic adtech and fintech markets. For over eighteen years, Sphere PR has consistently dedicated itself to enhancing the public profile of innovative companies across Australia, New Zealand, and the broader Asia Pacific region, including key English-speaking markets such as Hong Kong, Singapore, and India. The firm distinguishes itself through a profound commitment to delivering measurable results and impactful communication strategies, moving beyond conventional media influence.

The agency's operational philosophy is underpinned by a strategic, agile, and results-driven approach, meticulously crafted to cut through the increasing digital noise. Sphere PR provides a comprehensive suite of services, including media relations, the development of compelling customer success stories, adept crisis communications, crucial analyst relations, specialised media training, spokesperson training, impactful messaging workshops, and effective event amplification. A notable differentiator is their bespoke cyber-crisis communications service, specifically designed to equip organisations with the capability to respond promptly and effectively manage communications during periods of heightened cyber threats and data breaches. This ensures that clients maintain their reputation while focusing on securing their digital assets.

Under the seasoned leadership of Managing Director Louise Roberts, who brings over 25 years of extensive experience in tech PR, Sphere Public Relations boasts a collective of highly experienced strategic thinkers, adept storytellers, and technically savvy communicators. Gary Thomas provides invaluable strategic guidance and business advice, leveraging his substantial background in project and events management, while Sonia Morris, with more than two decades in media and PR, acts as the firm's expert in media relations. This formidable team enables Sphere PR to cater to a diverse clientele, encompassing everything from burgeoning innovative start-ups and small local businesses to expansive multinational corporations with complex global operations. Their six-stage PR strategy process ensures every campaign is strategic, measurable, and results-driven, beginning with discovery and research, leading to goal setting, strategy development, execution, monitoring, and continuous optimisation.

Key achievements for Sphere Public Relations highlight their consistent success in elevating the brand recognition of numerous global technology brands. The agency has a proven track record of securing high-impact media coverage across diverse platforms, including prominent appearances on television, radio, and podcasts. Testimonials from satisfied clients frequently commend the team's unparalleled media connections, professional demeanour, and their acute ability to harmonise client objectives with prevailing media conversations to achieve superior outcomes. The firm's enduring presence in the industry and its consistent dedication to client satisfaction underscore its efficacy in crafting persuasive narratives and amplifying brand voices within intensely competitive markets. Sphere PR remains committed to continuous innovation, consistently refining its strategies to guarantee clients achieve both substantial and sustained brand visibility and influence.