Good Talent Media

Good Talent Media is an Australian Public Relations and Communications agency with offices in Sydney and Melbourne, boasting over 10 years of industry experience. Established in 2015 by former journalist Tony Nicholls, the agency’s founding mission was to ensure that organisations dedicated to making a positive impact receive due media attention. Good Talent Media distinguishes itself through a team primarily composed of ex-journalists and PR experts, offering invaluable 'insider knowledge' of the media landscape.

The agency's core philosophy revolves around the art of storytelling, meticulously uncovering and articulating the unique narratives that define each client. They are committed to clear, straightforward communication designed to resonate effectively with everyday Australians. Good Talent Media works with a diverse range of clients, including not-for-profit organisations, corporate entities, peak bodies, government agencies, and those in the disability, aged care, and social impact sectors, all united by a common goal of contributing positively to the community.

Their comprehensive suite of services includes public relations, crisis management, media training, advocacy, campaign management, reputation management, digital advertising, social media management, stakeholder engagement, and political lobbying. Good Talent Media has a proven track record, having delivered over $100 million in earned media for its clients. The agency prides itself on transparent communication, offering tailored support, and fostering long-term relationships with its clients.

Leadership includes founder Tony Nicholls and newly appointed Managing Director Sally Beerworth, an award-winning creative leader with over 20 years of experience across Europe and Asia. The agency underwent a brand refresh in March 2026, realigning its identity to more accurately reflect its central ethos of being 'big on good.' The very name 'Good Talent' is a nod to a media industry term for an exceptional interviewee, underscoring the agency's dedication to developing highly effective spokespeople.