Super Nice

Super Nice is an independent creative advertising agency and content studio that commenced operations in January 2025, co-founded by industry veterans Jared Kozel, Barry Sonders, and MJ Speakman. Based in Atlanta, Georgia, with an additional presence in Los Angeles, the agency was established on the core philosophy that 'nice isn't just a virtue, it's a winning strategy'. This ethos underpins their approach to client partnerships and the development of impactful, culturally relevant creative work.

The agency's mission is to deliver bold, unexpected, and game-changing campaigns by fostering an environment of trust, empathy, and collaboration. They aim to break away from traditional advertising complexities, prioritising agility and direct client access to streamline processes and enable rapid, effective creative execution. This model allows senior leadership to maintain a direct line with clients, fostering an efficient workflow where creative and production teams collaborate closely to avoid unnecessary handoffs and bureaucratic layers.

Super Nice offers a comprehensive suite of services encompassing creative strategy, content production, and design. Their capabilities span 360-degree brand campaigns, non-traditional and traditional media, social and influencer marketing, product launches, PR activations, and immersive digital experiences. They are known for their audience-first approach, developing strategies rooted in incisive, empathy-born insights to ensure messaging resonates deeply with target demographics.

Key leadership includes Jared Kozel as Co-Founder and Chief Creative Officer, whose nearly two-decade career has seen him craft award-winning campaigns for major brands such as Coca-Cola, Amazon, Starbucks, Delta, Porsche, and Arby's. Barry Sonders, Co-Founder and Chief Content Officer, brings extensive experience in agile production and branded content, having worked with prominent agencies and brands. MJ Speakman serves as Sr. Partner and Head of Strategy, contributing nearly two decades of brand strategy expertise for Silicon Valley tech companies. Chiara Travia, Head of Accounts and Partner, and Ransom Haywood, Creative Director and Partner, further strengthen the leadership team with their experience in delivering bold, culture-smart campaigns and capturing cultural attention through creative direction.

Since its inception, Super Nice has experienced rapid growth, attracting a diverse client roster that includes significant collaborations with Delta Air Lines, Kickstarter, Norwegian Cruise Line, Lenovo, SurveyMonkey, American Campus Communities, and Wegmans. The agency has garnered industry recognition, being featured on 'The Drum's Indie Agency 100 (2025)' and 'Indie Agency News' Weirdos, Misfits + Underdogs Top 40 list (2025)', underscoring their momentum and innovative approach within the creative advertising landscape. The entity described in the prompt as an 'Accountant' named 'Super Nice' with a tagline mentioning 'Isaac & Matt' is not the entity associated with the website superniceagency.com, which is a creative advertising agency with different founders and a distinct service offering.