New Wave Accounting

New Wave Accounting, operating as New Wave Accounting & Business Advisory and part of the broader New Wave Group, is a dynamic accounting firm headquartered in Mermaid Beach on the Gold Coast, Queensland, Australia. Founded in 2016 by Reuben Bergola, the firm initially began as a bookkeeping practice from his home, quickly expanding to offer full accounting services due to increasing client demand. This evolution marked its departure from traditional 'dinosaur' accounting firms, embracing a modern, tech-savvy, and proactive approach to business advisory. New Wave Accounting distinguishes itself through its commitment to empowering small and medium-sized businesses across Australia, offering comprehensive 'full-stack' solutions.

The firm provides a wide array of services that extend beyond basic compliance to include strategic growth planning, tax minimisation, and virtual CFO solutions. In 2018, New Wave launched its Financial Planning division, followed by a Marketing division in 2024 and a Legal division in 2025, solidifying its position as a holistic 'one-stop shop' for ambitious entrepreneurs. This integrated group approach means clients have access to diverse expertise under one roof, simplifying complex business needs and ensuring seamless coordination across financial, legal, and marketing strategies. New Wave Accounting prides itself on its transparent, fixed-fee pricing models, ensuring clients have clarity and avoid unexpected costs, a significant differentiator from traditional hourly billing structures.

New Wave Accounting primarily serves a diverse clientele, with a noted specialisation in e-commerce, supporting Amazon sellers, online influencers, and digital entrepreneurs. They are recognised as Australia's #1 Ecommerce Accountant, demonstrating unparalleled expertise in this rapidly growing sector. Beyond e-commerce, their industry focus spans franchises, trades and construction, allied health, legal, NDIS providers, childcare, beauty and wellness, retail, restaurants and hospitality, and manufacturing. The firm's leadership team includes Reuben Bergola as Director of New Wave Accounting, Shaneel Bergola as CFO, Ana Lukac and Callum Farrugia as Partners in Accounting, and directors for their financial planning, marketing, and legal divisions.

Key achievements include supporting over 800 businesses, being recognised as an award-winning, digital-first firm, and having Reuben Bergola invited by Intuit to tour Australia as a speaker. Notably, during the 2022 financial year, New Wave saved $3 million in tax across 132 clients through their forward-thinking advisory services. The firm also boasts a significant growth trajectory, having tripled its team size in three years and employing over 80 staff across the New Wave Group, with more than 60 dedicated to the accounting division. Their status as a Xero Platinum Partner further underscores their commitment to leveraging cutting-edge cloud accounting software to provide real-time insights and efficient solutions, ultimately helping clients achieve their financial goals and build confidence in their business figures.