AgriFutures evokeAG

AgriFutures evokeAG. is a prominent Australian accelerator and global platform dedicated to fostering innovation across the agrifood technology sector. Powered by AgriFutures Australia, a statutory corporation that invests in research and development for Australian rural industries, evokeAG. acts as a critical nexus, connecting startups, scaleups, investors, corporate leaders, farmers, researchers, and policymakers from the Asia Pacific region and around the world. Its core mission is to elevate Australia and the Asia Pacific as a hotbed for agrifood tech and related research excellence, driving global collaboration, investment, and agritech adoption to address the sector's most pressing challenges.

Since its inception in Melbourne in 2019, evokeAG. has grown to become the largest showcase of agrifood tech and innovation in the southern hemisphere. The entity achieves its objectives through a multi-faceted approach, primarily anchored by its annual two-day global event held in different Australian cities, which draws thousands of delegates from numerous countries. This flagship event serves as an arena for compelling conversations, innovative showcases, and strategic deal-making, sparking collaboration and accelerating the adoption of new technologies.

Beyond the annual event, AgriFutures evokeAG. runs bespoke programs designed to build capacity and connect agritech startups with customers, industry experts, and investors. The AgriFutures AgXelerate Program, evolving from the Startup Network, has recruited startups to provide tech solutions and forge key industry ties through workshops and producer tours. The evokeAG. Startup Program, in particular, offers emerging and scaling agrifood technology businesses a high-impact platform to showcase their solutions, connect with global audiences, attract investment, and accelerate growth through partnerships. This includes opportunities like Startup Alley for exhibitions, a Demo Stage for real-time presentations, and the Culinary Capital dinner for pitching to high-profile investors.

A key differentiator for evokeAG. is its holistic ecosystem approach, uniting all stakeholders from farm to table to foster meaningful connections and commercial outcomes. The organisation's commitment extends to supporting market entry for international startups through initiatives like the Australian Landing Pad, an intensive program designed to accelerate their presence in the Australian and Asia-Pacific markets. Leadership within AgriFutures Australia, such as the Managing Director Brianna Casey AM and Global Innovation Networks General Manager Harriet Mellish, guides evokeAG.'s strategic direction, ensuring its programs and events remain at the forefront of agricultural innovation.

Key achievements include supporting the growth of over 170 local and global startups since its inception, facilitating investment rounds, and fostering partnerships and international expansion for its alumni. The events consistently attract a diverse group of participants and showcase cutting-edge innovations addressing global challenges such as food security, climate change, and resource management. By providing curated experiences and a comprehensive digital platform, AgriFutures evokeAG. plays a vital role in shaping the future of food and farming, ensuring that bold ideas are transformed into practical, real-world solutions with measurable impact.