Netnada's North Star Metric
6-20-person team · Australia · os.netnada.com
Their North Star Metric
Tenant-completed tasks marked ready per week
What they considered and rejected
| Metric | Why it was considered | Outcome |
|---|---|---|
| Tenant-completed tasks marked ready per week★ chosen | I believe NetNada succeeds when tenant-completed tasks marked ready per week grows, because this is the only metric that proves the product is actually doing the work — anything CS uploads is revenue we're earning by being a consultancy, but a self-serve task ready is revenue we're earning by being a software company, and only the latter scales past 100 clients without breaking the team. | Kept |
| Days from signup to first tenant-completed task | I believe NetNada succeeds when days from signup to first tenant-completed task shrinks, because this is the activation metric that proves a new client can use the product without us holding their hand — every day shaved off means lower onboarding cost, faster realisation of value, and a tenant who is more likely to keep going rather than stall out and quietly churn before they ever see a dashboard. | Kept |
| Tenants logging in and completing at least one task in two consecutive weeks | I believe NetNada succeeds when tenants completing tasks across two consecutive weeks grows, because consistent self-driven engagement is the strongest behavioural signal of retention — a tenant who comes back under their own steam two weeks running has internalised the product as part of their workflow, not as a thing they touch once a quarter when their consultant emails them. | Kept |
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