Outcome game Bootstrapped profitable Services

The Impact Collab's North Star Metric

2-5-person team · Australia · impactcollab.com.au

Their North Star Metric

Thriving Founders

Why this one won

Thriving Founders is the Impact Collab's chosen North Star Metric because it directly measures the company's core mission: enabling impact driven founders to achieve both positive social contribution and personal prosperity. These founders often risk burnout due to their dedication. By demonstrating that financial success, personal freedom, and societal impact are mutually inclusive, the Impact Collab empowers more individuals to integrate impact into their businesses. This metric aligns with the long term vision of fostering a sustainable ecosystem of purpose driven entrepreneurship.

What they considered and rejected

Metric	Why it was considered	Outcome
Thriving Founders★ chosen	Impact led founders are the most likely people to burn out and keep running their businesses because it shares their values system. I want to prove that you can make a positive impact and you can make money and have freedom. That they can and should be mutually inclusive. The more we demonstrate that the more people will take the leap to embed more impact into their own businesses	Kept
Monthly active users - connection	Showing up in the community is the best way to get the value from the network - referrals, support, accountabilty and companionship	Kept
Quarterly expert pods attended	The goal of the expert pods is to move them up the thriving founder scorecard. if they don't join any expert pods they won't be likely to increase their scores	Kept