Media North Stars
Real North Star Metrics from Mediafounders. Filter further by stage or game once you're in the library.
Media · 51+ · United States
North Star
Weekly engaged members (post, comment or message)
LinkedIn's business (recruiting, sales nav, ads) depends on members who actually engage with the network. Passive profile viewers don't generate the data that makes the platform valuable. The weekly engaged member metric filters out ghosts and captures the members whose engagement powers the whole business.
Media · 51+ · United States
North Star
Daily active users who share a story, post or reel
Instagram's flywheel is creators - consumers drift, creators stick. Filtering DAU to those who share something turns the metric into a health signal for the network, not just attention. It aligns Reels, Stories and the main feed around the same goal: get more people creating, every day.
Netflix
Media · 51+ · United States
North Star
Hours watched per subscriber per month
Netflix competes with every form of entertainment, not just streaming. Hours watched is the honest test of whether a subscriber finds the service worth more than the alternative. It feeds directly into churn, pricing power and content commissioning decisions. Nothing else captures 'do you reach for Netflix when you're bored?'
Spotify
Media · 51+ · Other
North Star
Time spent listening per user
Spotify sells a subscription, but the product is minutes of your attention. Time spent listening is the honest test of whether recommendations work, whether playlists surface the right music, and whether a listener treats Spotify as their default. It also powers artist payouts, ad pricing and churn prediction.