Marketplace North Stars
Real North Star Metrics from Marketplacefounders. Filter further by stage or game once you're in the library.
Editor's pickTransactionSeries B+
Airbnb
Marketplace · 51+ · United States
North Star
Nights Booked
Airbnb picked Nights Booked because every booking represents a real exchange between a host and a guest. It captures both sides of the marketplace in one number, grows only when the product delivers real value, and ties directly to revenue without being vanity. Signups, downloads and reviews all trail this one.
TransactionSeed
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Marketplace · Solo · Australia
North Star
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