Edtech North Stars

Real North Star Metrics from Edtechfounders. Filter further by stage or game once you're in the library.

Editor's pickAttentionSeries B+

Duolingo

Edtech · 51+ · United States

North Star

Daily Active Users with a streak

Duolingo's product is habit. Streaks are the single behaviour that correlates with learning outcomes, retention and revenue. The streak metric forces every team (content, ads, notifications, social) to align around one question: are people coming back tomorrow?

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