Ecommerce North Stars
Real North Star Metrics from Ecommercefounders. Filter further by stage or game once you're in the library.
Editor's pickTransactionSeries B+
Shopify
Ecommerce · 51+ · Canada
North Star
GMV of merchants
Shopify wins when its merchants win. GMV (gross merchandise volume) captures that alignment in one number. Tools, apps, payments and capital products are all judged by whether they grow merchant GMV. Shopify revenue is a function of GMV, not separate from it.
OutcomeBootstrapped profitable
Foundr
Ecommerce · 6-20 · Australia
North Star
Monthly Sales
Because it's the most measurable, has the highest score and is easiest to understand by other members
OutcomeBootstrapped profitable
Foundr
Ecommerce · 6-20 · Australia
North Star
Monthly Sales
Because it's the most measurable, has the highest score and is easiest to understand by other members