Ecommerce North Stars

Real North Star Metrics from Ecommercefounders. Filter further by stage or game once you're in the library.

Editor's pickTransactionSeries B+

Shopify

Ecommerce · 51+ · Canada

North Star

GMV of merchants

Shopify wins when its merchants win. GMV (gross merchandise volume) captures that alignment in one number. Tools, apps, payments and capital products are all judged by whether they grow merchant GMV. Shopify revenue is a function of GMV, not separate from it.

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