Outcome-game North Stars

Outcome-game businesses win when customers reach a goal. Measure the finished result, not the steps along the way.

Editor's pickOutcomeSeries B+

Webflow

SaaS · 51+ · United States

North Star

Sites published per active designer per month

Webflow's outcome is a live website. Draft sites are fine but they don't generate traffic, revenue or referrals. Sites published is the metric that proves the tool did its job. It also feeds directly into showcase-driven growth: every published site is a portfolio piece.

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