Outcome-game North Stars
Outcome-game businesses win when customers reach a goal. Measure the finished result, not the steps along the way.
Editor's pickOutcomeSeries B+
Webflow
SaaS · 51+ · United States
North Star
Sites published per active designer per month
Webflow's outcome is a live website. Draft sites are fine but they don't generate traffic, revenue or referrals. Sites published is the metric that proves the tool did its job. It also feeds directly into showcase-driven growth: every published site is a portfolio piece.
OutcomeBootstrapped profitable
Netnada
Other · 6-20 · Australia
North Star
Tenant-completed tasks marked ready per week