Outcome-game North Stars
Outcome-game businesses win when customers reach a goal. Measure the finished result, not the steps along the way.
Webflow
SaaS · 51+ · United States
North Star
Sites published per active designer per month
Webflow's outcome is a live website. Draft sites are fine but they don't generate traffic, revenue or referrals. Sites published is the metric that proves the tool did its job. It also feeds directly into showcase-driven growth: every published site is a portfolio piece.
Foundr
Ecommerce · 6-20 · Australia
North Star
Monthly Sales
Because it's the most measurable, has the highest score and is easiest to understand by other members
Foundr
Ecommerce · 6-20 · Australia
North Star
Monthly Sales
Because it's the most measurable, has the highest score and is easiest to understand by other members
The Impact Collab
Services · 2-5 · Australia
North Star
Thriving Founders
Thriving Founders is the Impact Collab's chosen North Star Metric because it directly measures the company's core mission: enabling impact driven founders to achieve both positive social contribution and personal prosperity. These founders often risk burnout due to their dedication. By demonstrating that financial success, personal freedom, and societal impact are mutually inclusive, the Impact Collab empowers more individuals to integrate impact into their businesses. This metric aligns with the long term vision of fostering a sustainable ecosystem of purpose driven entrepreneurship.
Netnada
Other · 6-20 · Australia
North Star
Tenant-completed tasks marked ready per week