Series A North Stars
Real metrics from real founders at series a stage. Use them as inputs, not gospel.
Linear
SaaS · 21-50 · United States
North Star
Issues shipped per team per week
Linear sells speed to engineering teams. Issues shipped captures exactly what engineering teams are paid to do and what Linear is supposed to make faster. It's a direct value measure that every product decision (keyboard shortcuts, workflow, integrations) can be tested against.
Superhuman
SaaS · 21-50 · United States
North Star
Emails triaged per active user per week
Superhuman is a speed product. Signups, pageviews and even DAU say nothing about whether the speed is actually being used. Emails triaged (replied, archived, snoozed) per active user per week directly measures the value proposition: inbox velocity. It also predicts renewal with 90%+ accuracy.