Marketplace North Stars

Real North Star Metrics from Marketplacefounders. Filter further by stage or game once you're in the library.

Editor's pickTransactionSeries B+

Airbnb

Marketplace · 51+ · United States

North Star

Nights Booked

Airbnb picked Nights Booked because every booking represents a real exchange between a host and a guest. It captures both sides of the marketplace in one number, grows only when the product delivers real value, and ties directly to revenue without being vanity. Signups, downloads and reviews all trail this one.

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