Productivity-game North Stars
Productivity-game businesses win when customers get more done. Measure the verb - triaged, shipped, closed, booked.
Linear
SaaS · 21-50 · United States
North Star
Issues shipped per team per week
Linear sells speed to engineering teams. Issues shipped captures exactly what engineering teams are paid to do and what Linear is supposed to make faster. It's a direct value measure that every product decision (keyboard shortcuts, workflow, integrations) can be tested against.
Amplitude
SaaS · 51+ · United States
North Star
Weekly active queries run by product teams
Amplitude's North Star Playbook is famous for a reason. The company itself uses weekly active queries as its North Star because it captures the real habit: product teams asking questions of their data. Every new dashboard, chart type and feature is judged by whether it grows this number.
Superhuman
SaaS · 21-50 · United States
North Star
Emails triaged per active user per week
Superhuman is a speed product. Signups, pageviews and even DAU say nothing about whether the speed is actually being used. Emails triaged (replied, archived, snoozed) per active user per week directly measures the value proposition: inbox velocity. It also predicts renewal with 90%+ accuracy.
Dropbox
SaaS · 51+ · United States
North Star
Users with 1 file in 1 folder on 3 devices
Dropbox's early North Star was the cross-device sync aha. Once a user had at least one file in one folder on three devices, they'd integrated Dropbox into their real life. Retention flattened to near-zero churn past that point. Every acquisition, onboarding and product decision was aimed at pushing users across this threshold.