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Foundr's North Star Metric

6-20-person team · Australia · foundr.com

Their North Star Metric

Monthly Sales

Why this one won

Because it's the most measurable, has the highest score and is easiest to understand by other members

What they considered and rejected

MetricWhy it was consideredOutcome
Monthly Sales★ chosenI believe foundr succeeds when monthly sales grows because the member can measure their success of the Shopify store.Kept
Freedom/Living Life on your own termsI believe foundr succeeds when members rate their freedom score as higher as they feel as though foundr has helped them to regain control of their time, schedule and lifeEliminated
Family/PresenceI believe foundr succeeds when members rate higher scores on spending time with their family/having flexibility as it shows they have created a system that works for them (selling online)Eliminated
Making an impactI believe foundr succeeds when members have an increase in 5 star reviews as it shows they are solving a problem and positively impacting livesKept
Brand/Community GrowthI believe foundr succeeds when members' email list subscribers grows as it shows their audience and reach is growing on a channel they can market through and ownKept
Kept

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