Netnada's North Star Metric
6-20-person team · Australia · netnada.com
Their North Star Metric
Tonnes of CO2e tracked
Why this one won
Because at the end of the day, Netnada exists to help companies cut carbon. If the tonnes we track keep going up, it means more customers trust us, they're tracking deeper parts of their business, and we're actually doing the job we set out to do. Every other metric (revenue, retention, reports) follows this one.
What they considered and rejected
| Metric | Why it was considered | Outcome |
|---|---|---|
| Tonnes of CO2e tracked | More carbon tracked with us means the customer can't manage their footprint without us | Kept |
| Dollars of bills processed | Every invoice we read is money and trust the customer hands to us | Kept |
| Files Ingested to Emissions Calculated | This is the core workflow heartbeat, if files keep flowing through, everything else (reports, renewals, growth) follows. | Kept |
| Verified emission entries | We turn messy spreadsheets into clean numbers, more entries = more value delivered | Kept |
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