Free tool for founders
Find the one metric that matters most
A guided 6-step exercise to define your North Star Metric and build your North Star Ray - a radiating map of the input metrics that drive everything.
Start the exerciseWhat game are you playing?
Choose your business model type - Attention, Transaction, or Productivity - and get coaching tailored to your game.
Vision brainstorm
Brainstorm your long-term outcomes on sticky notes. AI clusters them into themes automatically.
Candidate metrics
Generate 3-5 candidate North Star Metrics using a proven template. AI suggests based on your context.
Score and filter
Score each candidate across 6 criteria. Eliminate the weak ones. Keep only what survives.
AI coaching
Get real-time coaching in every step. Contextual advice based on your business type and stage.
North Star Ray
Generate a radiating flowchart with your metric at the center and input metrics as rays.