How to Choose a Startup Coach

Why it matters

Choosing the right coache is one of the most important decisions an early-stage founder will make. The wrong choice costs time, money, and momentum.

What to look for

• ✓Startup experience - have they worked with companies at your stage?
• ✓Transparent pricing and founder-friendly terms
• ✓Responsiveness and speed
• ✓Strong network in the startup ecosystem
• ✓Positive reviews from other founders on Signal

Red flags

• ✗No startup experience or references
• ✗Vague pricing with hidden fees
• ✗Slow communication during the sales process
• ✗Lock-in contracts with no performance clauses

Questions to ask

1. 1What percentage of your clients are startups?
2. 2Can you share 2-3 founder references?
3. 3What does pricing look like for my stage?